Posts Tagged ‘wisdom’

Google starts watching what you do off the Internet too

Original Post Date: December 30, 2012

google spyThe most powerful company on the Internet just got a whole lot creepier: a new service from Google merges offline consumer info with online intelligence, allowing advertisers to target users based on what they do at the keyboard and at the mall.

Without much fanfare, Google announced news this week of a new advertising project, Conversions API, that will let businesses build all-encompassing user profiles based off of not just what users search for on the Web, but what they purchase outside of the home.

In a blog post this week on Google’s DoubleClick Search site, the Silicon Valley giant says that targeting consumers based off online information only allows advertisers to learn so much. “Conversions,” tech-speak for the digital metric made by every action a user makes online, are incomplete until coupled with real life data, Google says.

“We understand that online advertising also fuels offline conversions,” the blog post reads. Thus, Google says, “To capture these lost conversions and bring offline into your online world, we’re announcing the open beta of our Conversions API for uploading offline conversion automatically.”

The blog goes on to explain that in-store transactions, call-tracking and other online activities can be inputted into Google to be combined with other information “to optimize your campaigns based on even more of your business data.”

Google is all but certain to ensure that all user data collected off- and online will be cloaked through safeguards that will allow for complete and total anonymity for customers. When on-the-Web interactions start mirroring real life activity, though, even a certain degree of privacy doesn’t make Conversions API any less creepy. As Jim Edwards writes for Business Insider, “If you bought a T shirt at The Gap in the mall with your credit card, you could start seeing a lot more Gap ads online later, suggesting jeans that go with that shirt.”

Of course, there is always the possibility that all of this information can be unencrypted and, in some cases, obtained by third-parties that you might not want prying into your personal business. Edwards notes in his report that Google does not explicitly note that intelligence used in Conversions API will be anonymized, but the blowback from not doing as much would sure be enough to start a colossal uproar. Meanwhile, however, all of the information being collected by Google — estimated to be on millions of servers around the globe — is being handed over to more than just advertising companies. Last month Google reported that the US government requested personal information from roughly 8,000 individual users during just the first few months of 2012.

“This is the sixth time we’ve released this data, and one trend has become clear: Government surveillance is on the rise,” Google admitted with their report.

Other Interesting news for our conscious readers out there.



4 ways to improve your vocal recordings.

If you’re just starting to record your own tracks or have been for awhile you may have ran into the problem of your vocals not sounding loud enough with out turning them up to the point where they sound bad. Some of it can be caused by certain frequency ranges being mixed to high in the beat, using a microphone not designed for studio vocal use or any number of other things. Here are a few ways to make your vocals stand out with out turning them up so loud they sound like crap.

You’ve got 2 channels, use them.

One way to really fatten up your sound is by utilizing both stereo channels. What I like to do is an my main vocals a bit to the right, and on my over dubs I will record them twice and pan one take hard left and one hard right, you can also record your verse a second time, turn it down a bunch and pan it to the left to fill out your main take that is panned to the right. Try experimenting with this and you will love how full and wide your vocals sounds.

A wee bit of reverb.

Another easy way to improve your vocal recordings is to add a bit of reverb. I don’t like to use so much that it sounds echoey, but just enough can really bring out your vocal tracks. Most reverbs will have a setting for the type of reverb and the amount of reverb that gets mixed in, often labeled wet/dry. I like to set the reverb type to plate and the wet/dry to about 3-4% wet (3-4% of the reverb mixed in) depending on which reverb you use this amount may be different but you only need a very little bit of reverb to make your vocals sound more full before they starting sounds like you recorded your voice in the shower.

The thing your rap/sing into.

No amount of creative mixing or tricks can make bad recordings sound good, the best way to prevent this is by having good equipment. As far as a microphone goes, a large diaphragm condenser mic is going to be your best bet, you can buy them from anywhere from 50 dollars and up, and expect to spend between 150-300 on a good quality vocal mic. You may also want to consider adding a tube preamp to your set up as this combined with the condenser mic will give you very rich and full vocal recordings.

Don’t rap like a drunk bafoon.

I hear this time and time again, people rapping but you cannot understand a single word they are saying. This one is tough to notice yourself because you know what you said so your brain just hears that, but other people may not know what you are saying. Ask some of your friends or other artists you know to give your music a listen and ask them if they can understand what you are saying. If a couple people say that your lyrics are hard to understand then really try to make it a point to pronounce your words well while you’re rapping. You have a much better chance of people appreciating your lyrics if they can understand them.

Stay Active!

I can give you little tips and tricks and you can find a plethora of information on the internet but the best teacher is experience and as you record and mix more and more of your own vocals you will learn what sounds good with your voice and what doesn’t and with some effort and practice, you’ll be mixing like a pro in no time!


This song is about what happens in the real world when you have a young mother with no way out of the struggle that she is in and no one to turn to….take a trip through the life of a young black mother in the ghetto. The full length cd

via Yolonda By SCO.


Hip-hop aint dead ya’ll just rocking to the wrong artist…go outside of the box for a week and experience some different types of artist you may be very surprised at  what you hear.

Mainstream hip-hop is only a small piece of the pie, there are millions of artist out there to experience so take the time to listen to the artist from your local city that tags you in his or her music, you might be looking over exactly what you have been waiting for all along.

It’s not going to kill you to give them 3 minutes of your time that’s all we are asking for is a couple of minutes of your time to get our message across without your support we are doing this for nothing so the next time you receive a tag from an independent artist or somebody you know give them a couple minutes of your time…REMEMBER…”SUPPORT STARTS WITH YOU”!!!!!!


“Wise Words From A King”





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It really amazes this writer to see how many people in the world are focused on another persons life and what they are doing. I mean really your personal life must be really boring and meaningless for you to sit around and assume anything about another human being,me personally I have to much going on in my life to sit around and ponder about another persons hopes,dreams and aspirations.

We live in a world full of dreams so why just settle on one
because someone else only has one, go for the gold in any and everything you set your minds eye on. There will be people that will talk down on you for no reason at all,well maybe one reason and that’s because they really admire your drive and wish that they could do what you do. Instead of people congratulating others they want to focus on tearing others down the first chance they get.

Watch out for friends in disguise that seem to send you well wish but are secretly waiting on your down fall. I have seen it happen time and time again in my time on this planet, so don’t fret when somebody speaks down to you just remember these words of encouragement “YOU CAN DO ANYTHING YOU SET YOUR HEART TO IF YOU ONLY BELIEVE IN YOU”.

                        “Wise words from a king”

When you are focused on a vision that people on the outside can’t see their opinions that are not constructive and are supposed to be destructive…I say use them as fire to fuel the flame of your desires and DREAMS.

You have to stay focused on your path to where ever you are headed there will be bumps in the road along the way but it will all be worth it in the end so keep your head to the sky and never mind what people have to say about you.

“Words Of Wisdom From A King”