Posts Tagged ‘streets’

Google starts watching what you do off the Internet too

Original Post Date: December 30, 2012

google spyThe most powerful company on the Internet just got a whole lot creepier: a new service from Google merges offline consumer info with online intelligence, allowing advertisers to target users based on what they do at the keyboard and at the mall.

Without much fanfare, Google announced news this week of a new advertising project, Conversions API, that will let businesses build all-encompassing user profiles based off of not just what users search for on the Web, but what they purchase outside of the home.

In a blog post this week on Google’s DoubleClick Search site, the Silicon Valley giant says that targeting consumers based off online information only allows advertisers to learn so much. “Conversions,” tech-speak for the digital metric made by every action a user makes online, are incomplete until coupled with real life data, Google says.

“We understand that online advertising also fuels offline conversions,” the blog post reads. Thus, Google says, “To capture these lost conversions and bring offline into your online world, we’re announcing the open beta of our Conversions API for uploading offline conversion automatically.”

The blog goes on to explain that in-store transactions, call-tracking and other online activities can be inputted into Google to be combined with other information “to optimize your campaigns based on even more of your business data.”

Google is all but certain to ensure that all user data collected off- and online will be cloaked through safeguards that will allow for complete and total anonymity for customers. When on-the-Web interactions start mirroring real life activity, though, even a certain degree of privacy doesn’t make Conversions API any less creepy. As Jim Edwards writes for Business Insider, “If you bought a T shirt at The Gap in the mall with your credit card, you could start seeing a lot more Gap ads online later, suggesting jeans that go with that shirt.”

Of course, there is always the possibility that all of this information can be unencrypted and, in some cases, obtained by third-parties that you might not want prying into your personal business. Edwards notes in his report that Google does not explicitly note that intelligence used in Conversions API will be anonymized, but the blowback from not doing as much would sure be enough to start a colossal uproar. Meanwhile, however, all of the information being collected by Google — estimated to be on millions of servers around the globe — is being handed over to more than just advertising companies. Last month Google reported that the US government requested personal information from roughly 8,000 individual users during just the first few months of 2012.

“This is the sixth time we’ve released this data, and one trend has become clear: Government surveillance is on the rise,” Google admitted with their report.

Other Interesting news for our conscious readers out there.



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Letter To The Streets By S.C.O.

I’m worried about the youth in my city…..they have no voice to speak up for them…..they have no leadership no sense of right from wrong….I wish I could save them all but It’s not in my power yet…..It’s sad to say that a lot of the young brothers and sisters sitting here reading this post might not live to see this time next year. If you have or know of a relative or friend that’s out there in those streets please talk to them and steer them off of the path of destruction. All this violence is starting to hit to close to home for me. I’m only 29 and i have been to way to many funerals already and I don’t want to go to anymore no time soon. WE MUST ALL DO WHAT EVER WE CAN TO HELP OUR YOUTH….WE CAN’T COUNT ON THE GOVERNMENT OR CITY OFFICIALS TO DO ANYTHING FOR US BUT TALK,WE ARE THE PEOPLE AND WE MUST CLEAN UP OUR OWN MESSES. TO ALL THE DOPE BOYS PUT SOME OF THAT BREAD BACK IN YOUR COMMUNITY, IF YOU ROBBING GO GIVE BACK TO THAT OLD MAN ON THE CORNER….IF YOU TRICKIN TAKE SOME OF THAT DIRTY MONEY AND GIVE SOMEONE A WARM MEAL. I’M NOT HERE TO DOWN TALK ANYONE MY PURPOSE IS TO ENLIGHTEN THE WORLD BY CHANGING THOUGHT PROCESSES AND SPEAKING NOTHING BUT THE TRUTH, SOME MAY NOT LIKE WHAT I HAVE TO SAY BUT SOMEBODY HAS TO SAY IT……WE HAVE TO DO BETTER PEOPLE IF WE WANT BETTER…..HOTEP

Yolonda By SCO

Posted: December 28, 2012 in Uncategorized
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This song is about what happens in the real world when you have a young mother with no way out of the struggle that she is in and no one to turn to….take a trip through the life of a young black mother in the ghetto. The full length cd #Numberz by SCO is due out next year until then enjoy this #HipHop masterpiece and share with your friends and family.

@dirrtysco for booking email